Between power and destabilization.

Let’s talk about start of this story. Obama’s campaign in order to ensure his reelection started the following day of his election, in 2008. His first desk of his reelection capaign’s opened in 2009 and targeted far-sighted americans.

His politic and actions are very important too, let’s talk about it now. He had a political about the conflict in the middle East, remember that he promised that usa will leave Irak. He had the support from Hollywood, lawyers, communication groups and green energy.

Obama’s qualities in his campain are that he was the first American president to support homosexual reltionships, he also put a stop to American homosexual taboo in the army. He’s a defender of abortion rights, exept astrocious crimes.

Let’s work on the money invested.

For both campaigns, his partners raised 1,4 milliards of dollars.Indeed Obama raised 88 millions of dollars but spent 176 millions. His patrimony is around 8 millions of dollars, thanks to his books and the 20% pay the government. Half of his money was invested in television spots. They also collected a lot of money, thanks to internet, 690 million $.

One of his message «I will be outspent »  was very pertinent to the population because it gathered 2,5 millions of dollars.

Obama’s party had an enormous adancee thanks to spots in oder to destabilize the opponent in not convinced states. Very important too : rallying of millions of sympatisers.

This action cost a lot to his party, but was very relevant.

About television spots, it’s a faboulous way to collect electors because medias are very important in America, mainly for the young population. They maked a video plugged the party’s advantages or destablized the opponent.

Some exemples, Obama’s camp made a video about Mitt Romney, this video is a response to democrate’s attacks. « Economy according to Romney, it never works and it will never work” conclude the voice on the video, before showing Mitt Romney’s negative assessment.

Let’s go to the other side of the election, with the candidate Mitt Romney !

Mitt Romney was the governor of the Massachussets. He represented the Republican Party at the last American election. He was a very talented lawyer and saved the Winter Games of Salt Lake city of a decifit.

He is against abortion and gay marriage.

 

Mitt Romney spent$992.0 million dollars during his campaign. In a Washington Post statistics, we can see that his campaign comity spent rises to 413 million dollars.

For an ad (we will talk about Mitt’s TV ads on the next titles), he spent the large amount of 131,6 million dollars.

Romney used a lot of medias for his campaign. He ordered a video for it to be broadcast on TV. This ad cost 25 million dollars, the equivalent of 19,6 million euros.

http://www.youtube.com/watch?v=PdIKr_zX7FE&feature=player_embedded

But the biggest advertisement he ordered is called « Restore our Future ».

 

$131.6million were spent just for this ad.

Ann Romney, his wife, did a lot of apparitions on TV, during her husband’s interventions. She has a lot of influence on the electors, thanks to her speaking talents, and Romney knows that exposing his wife to the medias is a very good strategy.

 

Generally, his appearence on the medias is really well managed.

 

On his advertisements, he attacks Obama.

We can see ordinary people who are deceived by Obama. He wants to influence electors with the help of these  ads.

This picture represents the percentage of votes in all the country. (Source : AP)